As a mailbox manufacturer, the state of the mailing industry has a great impact on our business and our customers’ needs. Given this fact, we like the outlook that Post Master General and CEO Patrick R. Donahoe provided last fall on the mailing industry. He gave an “upbeat assessment” of the upcoming opportunities for the postal industry in his state of the business address to postal customers. With innovations in technology such as data tracking, mobile delivery options, and enhanced insurance, tracking, and date-specified delivery systems, Donahoe is optimistic when looking toward the future of the mailing business.
In his address, the postmaster general addressed four key strategies “to enhance the value of mail” going forward:
- Making mail pieces more personally relevant to the recipient
- Optimizing mail so that it is more actionable in terms of enabling speed to purchase
- Increasing the technological backing of traditional mailing pieces, such as adding QR codes
- Heightening the attention given to mail pieces by being more creative with color and design
Donahoe’s positive outlook for the industry supports the mission and philosophy at Estes Designs Mailbox and Streetscapes. We aim to provide the highest quality products, with the best-in-class service, in order to support our customers in their journey into the future of the mailing industry.
Read the full article on the postmaster general’s business address.