Since January, Brad Shaffer, Manager of Estes Designs, has been working with senior marketing students from Butler University to develop a new marketing strategy. This partnership allowed students to be exposed to a new industry, learn about and tour the Estes operation, and to apply lessons from the business school in a real business setting. On the other hand, Estes loved to share strategies and knowledge of the mailbox and streetscapes industry, to connect with students, and to give back to the community in a meaningful way.
On Monday, the Butler team members presented their semester long project with Estes Designs and made recommendations. “I was very impressed with everyone’s willingness and abilities demonstrated throughout the project term.”, said Shaffer. Brad and the rest of the Estes Designs team are excited to utilize these findings and recommendations and put them into practice.
Some of the differentiators that the Butler team found to be especially interesting were the medium Estes T2 and large Estes T3 mailboxes. If you’re looking for a quality, aluminum, rust-free mailbox, check out our products here.